When it comes to creating a successful YouTube video, having a great thumbnail is essential.
Luckily, there are some easy steps you can follow to create the best thumbnail for your video.
In this blog post, we’ll outline those steps and provide some helpful tips on how to make your thumbnail stand out.
So, whether you’re just starting out on YouTube or you’re looking to improve your current videos, keep reading for all the information you need!
Steps To Create Best Thumbnail In Youtube Video:
1. Keep It Simple:
When you want to grab people’s attention, it’s tempting to go overboard with your thumbnail.
However, instead of grabbing their attention, such a tactic can often serve as a distraction and keep them from clicking on the video altogether.
Always make sure there is some white space in your thumbnail so that people can focus on what’s most important – your content!
2. Add Text:
Adding some text to your YouTube thumbnail helps draw more attention and tells viewers what they’re going to learn before they even click play.
This is especially important for how-to videos where users need the information included in the video spelled out for them or if you’re trying to promote a new product.
Remember; however, that you only have a few seconds to grab your audience’s attention so make sure you include something brief and eye-catching.
3. Incorporate Your Brand:
Nowadays, it’s crucial for businesses to have a strong online presence, whether that be through Facebook or Twitter.
Most companies already have their logos prominently displayed on their websites and other marketing materials – why not use those same brand elements in your YouTube video thumbnails? If your logo cannot be used due to copyright restrictions, try incorporating other visual elements that match the look and feel of your brand.
When done right, adding these familiar aspects can help boost viewership by creating an environment where users feel at home.
4. Use HD Quality Images Or Videos:
Before uploading your video to YouTube, you should always make sure that the thumbnail is clear and well-defined.
Sometimes, this might mean creating an entirely new image if you’re running into issues with the quality of the one supplied by the uploader.
Whatever it may be, remember to not skimp on this step in order to increase your chances of people clicking through.
5. Optimize For Mobile Viewing:
In the past few years, more and more people have been watching videos from their smartphones or other mobile devices.
Therefore, it’s imperative that your thumbnail also looks great when viewed on a smaller screen. How you do this depends on whether your video was shot horizontally or vertically.
If horizontal, simply add a black bar at the bottom of your thumbnails so that it can be easily displayed for viewers no matter which way they choose to hold their device.
Another option is to create two separate images – one for vertical and one for horizontal viewing.
6. Use Thumbnails That Match Your Video Topic:
Just like writing blog posts or creating artwork, video thumbnails should be tailored to your specific audience.
If you just started out on YouTube, it’s best to use images that will appeal to many users so you can attract the largest viewership possible.
But if you’re an expert in your topic field, or maybe you’ve gained a few hundred subscribers in the past year, try using thumbnails that are targeted toward people who already follow and support your work.
This way, they’ll feel like they’re part of something special when they watch your videos.
7. Use Your Imagination:
Some of the most successful videos on YouTube have creative thumbnail options that set them apart from the pack. One example is clickbait which features different text on each thumbnail that gives viewers a hint about what’s inside the video.
Or, they have titles that are just red or blue words on a black background that looks cool but doesn’t give viewers an idea of what’s being discussed.
Even though these thumbnail options might not work for everyone, it’s worth trying out unique ideas to see if they can bring in more clicks!
8. Stand Out From The Competition:
When users first land on your YouTube channel page, they want to know two things right off the bat; “who are you?” and “what can I expect?”.
First impressions are extremely important so make sure your thumbnails stand out from the crowd by portraying accurate information about your videos without revealing everything under the sun.
If you’re afraid of misjudging what makes an eye-catching image, the best bet is to start by following more of your favorite channels and see what they’re doing with their thumbnails.
With a little dedication and some creativity, you’ll be on your way to creating thumbnails worthy of your channel in no time!
In this article, we looked at several ways you can add more engaging visuals to your YouTube thumbnail.
Whether it’s using other brand elements from your business or using ads, knowing what works and what doesn’t is the first step toward increasing viewership.
Thanks for reading!