Are you looking to how to use Twitter for business? Whether you’re a startup just getting off the ground or an established company looking to reach new customers, Twitter can be a powerful tool. In this post, we’ll walk you through how to use Twitter for business and provide some tips on how to get the most out of it. So, let’s get started!
How To Use Twitter For Business
By far the most common way to use Twitter is to get involved in conversations.
Whether you’re tweeting about your own company or joining in on one that’s relevant to your business, it can be a valuable method for sharing content and interacting with potential customers. Here’s how!
Step 1) Create A Business Account
First things first, if you don’t already have a Twitter account (called a ‘Twitter handle’) for your company, create one.
You can apply for Twitter business accounts through the Twitter Ads website.
Once approved, you’ll be able to customize your profile and get started using Twitter.
Be sure to name your company’s profile specifically after your brand, rather than trying to define it in terms of keywords or industry.
Step 2) Link To Other Social Media Accounts:
Once you create a business Twitter account and start tweeting, link your profile to other social media profiles like Facebook and Instagram.
Customers will want to know they’re in the right place if they see familiar logos and designs when clicking on your account’s links. This way, they’ll be able to easily engage with your company no matter where they are!
With features like cross-posting, this step is easy—simply add the URL of each linked site in your Twitter bio and connect them all at once.
Step 3) Interact & Engage With Those Who Follow You:
Now that your business has a face on Twitter, it’s time to take things up a notch by interacting with followers and trying out different tactics for engagement.
For example, try asking the followers questions—they’ll likely respond and interact with you as well.
Here’s another tip: Reply to those who mention your company or share a post about it.
This will show your customers that their opinion matters and can help build trust in your brand. What’s more, if someone interacts with one of your tweets, thank them and let them know they’re appreciated — this goes a long way!
Step 4) Promote Your Company And Content Strategically:
One key to success on Twitter is tweeting regularly and using analytics tools like Tweepi (a tool we’ve used before here at CoSchedule) can make it easier.
With Tweepi, for instance, you don’t even need to log in to use it—simply enter your Twitter handle and the app will pull up data you can work with.
View your top tweets, track which ones get clicked, pay attention to follower growth over time, and more.
Step 5) Use A Hashtag Strategy To Your Advantage:
If you’re going to be tweeting about a certain topic that a lot of other people are likely talking about as well, consider using a hashtag strategy to make your content findable.
This could be as simple as posting something like “Did you hear what’s going on in the news today? Tune in here for updates” followed by an anchor link back to an article on your site or blog where the conversation is happening.
Include multiple hashtags if relevant. Just remember to look out for any that are too specific or similar to what other companies might be using, as this could cause confusion and lead your customers astray.
Step 6) Learn Through Monitoring:
Monitoring your own company’s mentions on Twitter can help you identify areas of opportunity or problem spots you hadn’t noticed before.
For instance, if someone tweets about their experience with your company, thank them for sharing it—this will give others a better impression of the business overall.
If they tweet something negative, follow up privately with an apology and suggestions for how to improve moving forward.
If there are major problems that repeatedly come up via social media, consider addressing them publicly by tweeting about it yourself (and thanks to tools like Sprout Social, you can respond to individual customers and mentions seamlessly right from the social media management dashboard).
Step 7) Measure Through Analytics:
Your Twitter account is a digital presence for your company — which means it’s worth tracking through analytics tools to see who’s following and how engaged they are with what you post.
Depending on what you find, make changes to work in your favor—for example: If you notice that most of your customers are using mobile devices rather than computers, tweet more often during peak times when people are likely using their phones.
Or if followers tend to lose interest around a certain time every day/night, try spacing out content over the course of several hours instead of posting continuously.
Once you’re comfortable with these tips, try focusing on one small aspect of your Twitter strategy at a time—for instance, use analytics to understand how people are interacting with your content and thus what you should post more of.
Once you’ve found an angle your audience responds to, implement this same tactic across all social media channels.
I hope this article provides enough information to help you use Twitter for business.